Deciding to pursue my master’s degree in marketing and communication was a strategic decision. I chose this field of study because of its tremendous growth potential and the vast career opportunities available in this industry. I believe that all companies and organizations have a need for professionals in this industry and I knew that I would always have options. I am a creative professional with experience in branding, marketing, advertising, and public relations; all of which are utilized in marketing.
Marketing can be defined as the wide range of activities (promotion, pricing, placement, distribution) involved in getting products and services to customers and bringing value and revenue to the company. Its estimated that over thirty percent of all workers worldwide work in marketing. This includes professionals in advertising and promotion, marketing managers, retailers, salespeople, and many more. If you would like more information on pursuing a marketing career, click here.